LATEST REVISION AND POSTING DATE: OCTOBER 3, 2013

WELCOME TO FORMULAX.COM

Thank you for visiting FormulaX.com (the “Site”). This website is operated by Kendo Holdings Inc., a wholly owned subsidiary of Sephora USA, Inc. (“We” or “Us”).

This policy relates to our collection and use of “Personally Identifiable Information” which is information that can identify you as a specific individual and which can include your name, address, email address, phone number or birth date.

We may, from time to time, modify this Privacy Policy and we invite you to check back periodically to see if we have made any changes. If We make any material changes, We will post a notice on our home page and will obtain your consent if the material changes affect the way We use the Personally Identifiable Information We have already collected from you. Your continued use of this Site constitutes your agreement to abide by this Privacy Policy as changed from time to time. For more information about the terms of use for this Site, please visit our Terms of Use page.

This policy applies only to information collected by Us when you use this Site. You may be accessing our Site from a computer, tablet or mobile phone device and this policy governs your use of our Site regardless of the means of access.

Currently, you can only sign on to our Site using one of your existing social media accounts with a third party social networking service such as Facebook or Twitter. (You cannot create a separate login account for our Site at this time.) We call this “Social Sign-In”. We also like to interact with you on third party sites where We post content or invite your feedback, such as Facebook, Twitter, Pinterest, Instagram or YouTube ("Third Party Sites").

Except as otherwise described below, this policy does not cover the privacy practices of any Third Party Sites, or of companies that We do not own or control, or the actions of people that We do not employ or manage. You should check the privacy policies of all Third Party Sites before providing personally identifiable information to or through those Third Party Sites and before using Social Sign-In. Please see our Terms of Use for more information about how We can interact with you via Third Party Sites.

This Site is directed to viewers in the United States and personal information collected on the Site goes directly to servers housed in the United States. Your privacy is important to Us and this policy has been developed as an extension of our commitment to combine the finest quality products and services with the highest level of integrity in dealing with our customers. This Privacy Policy guides how We collect, store, and use information, and it will be periodically assessed against new technologies, business practices, and our customers' changing needs.

The Site does not currently offer you the ability to make on-line purchases directly from us. If you would like to buy one of our products, you will be taken to www.sephora.comto complete the purchase transaction. Only the Privacy Policy and Terms of Use for www.sephora.com will apply to that transaction.

COLLECTION AND USE OF PERSONALLY IDENTIFIABLE INFORMATION

We take your concerns about privacy seriously. Our Privacy Policy recognizes that Personally Identifiable Information deserves protection. Our Privacy Policy describes the Personally Identifiable Information and other information We collect from you and why; how We use this information; when We share this information with third parties; the choices you can make about how your Personally Identifiable Information is collected, used, or shared; and the data security, accuracy, and access measures We have adopted to protect your information under our control from unauthorized access, destruction, use, modification, or disclosure.

Collection:

Personally Identifiable Information will only be collected to the extent that We deem it to be reasonably necessary to serve a legitimate business or marketing purpose. We will collect Personally Identifiable Information from you if you request services from Us that require information, registration, or subscription. We will also collect some Personally Identifiable Information when you use Social Sign-In. With Social Sign-In, the relevant Third Party Site may provide Us with access to, and We may use on the terms set forth herein, the Personally Identifiable Information on file with that Third Party Site and associated with your social media account such as your name, email, birthday, hometown, interests, activities and friends. We may combine such information with publicly available information to enhance and personalize your shopping experience with Us, to communicate with you about our products and events that may be of interest to you, and for other promotional purposes.

For example, if you use Facebook for Social Sign-In, Facebook will give Us your basic info or "public profile", which includes your User ID and the information you choose to make public on Facebook, as well as information that is always publicly available on Facebook. Facebook will also give Us your friends' User IDs (also called your friend list) as part of your basic info. If we use your friend list, it will be to make your experience more social. Your User ID helps Us personalize your experience because We can connect your profile on our Site with your Facebook account. However, if We want additional information, such as your stories, photos or likes, We will have to ask you for specific permission.

If you choose not to provide the Personally Identifiable Information We request, you may be unable to access certain services, offers, and content on our Site.

Our Site offers a number of ways for you to contribute content and show Us your favorite products and inspirations. Our Site may offer other interactive services in the future and this Privacy Policy will govern your use of those services. If you want to use any of these interactive services, you may have to provide Personally Identifiable Information and any Personally Identifiable Information you submit will become part of your profile, as maintained by Us. Please review our Terms of Use for the Site because they explain the way you can participate in our interactive services in more detail.

Like most websites, our Site automatically collects and uses the data contained in log files. The information in the log files may include your IP (Internet Protocol) address, your ISP (Internet Service Provider), the Web browser you used to visit the Site, the time you visited the Site, which Web pages you visited on the Site, and other anonymous website usage data. As noted above, our Site also collects information from you when you use Social Sign-In. Please be aware that if you disclose Personally Identifiable Information by submitting Content to the Site, that information may be collected and used by third parties without Our knowledge and may result in unsolicited communications from third parties. Such activities are beyond our control.

Please note that if you choose to share information about yourself in an open format, such as through a Third Party Site like Facebook, Pinterest, Instagram or Twitter or in any user-generated content elements of our own Site, We consider that information to be public information - and not Personally Identifiable Information.

Where Information is Stored and Security:

Information collected by Us from you will be maintained in a database protected by security features located in the U.S. and access to the database is limited to authorized persons. We use third parties to design and host the Site and to initiate communications with you. As a result, Personally Identifiable Information may be stored on servers owned by other companies. Except as otherwise described below, only We have the right to access this information.

We ensure our Site uses physical, electronic and procedural safeguards to protect your personal information. However, we urge you to protect your own privacy. When using Social Sign-In, we recommend that you do not share your password with anyone or share your password in an unsolicited phone call or e-mail.

Unfortunately, despite all of our efforts, there is always a risk that third parties may unlawfully intercept transmissions. For example, We cannot ensure the security of your data during transmission to Us or the security of your data on any mobile device or on your Twitter or Facebook page or on another computer. This reality is true of all Internet or data transmission use. As a result, We cannot ensure the security of any information you transmit, and you transmit all information at your own risk.

Use:

We collect Personally Identifiable Information and other information primarily to make our Site and our services more rewarding for you to use. We usually use this information for internal purposes, such as studying our customers' preferences or to send out newsletters and other announcements or communications with information about new products and special features. We may also use your information to track your product interests and to contact you for promotional purposes. We may also share Personally Identifiable Information with third parties for analytical purposes and in order to notify you of products or services that We think may be of interest to you. We will also share your information with outside third party service providers who are authorized to use this information solely to perform services on our behalf.

If you receive an e-mail from Us and want to avoid further messages, look at the end of the e-mail for instructions on how to remove yourself (or “unsubscribe”) from the mailing list.

Cookies, Pixel Tags and Tracking:

We want to give you the best possible experience when you visit the Site and so We like to constantly update and improve the features on our Site, We like to personalize your browsing experience and We like to recognize you when you return. We have a variety of ways of doing this.

The Site uses "cookies." We may also use cookies and other tracking code in emails that you receive from Us. A cookie or other tracking code is a small amount of data that is sent to your browser from a Web server and stored on your computer's hard drive. Generally, We use cookies to remind Us of who you are, tailor our products, services and advertising to suit the personal interests of you and others, estimate our audience size, assist our online service providers to track visits to our Site, and to track your status in our promotions, and/or analyze your visiting patterns. Certain of our service providers may use cookies and collect information on our behalf. They are prohibited by our contract with them from sharing that information with anyone other than Us or our other service providers. In addition, in connection with the services that they provide to Us, certain of our service providers may work with third parties who may use cookies to collect anonymous information to tailor advertising for you and others elsewhere on the Web. These third parties do not have access to any Personally Identifiable Information about you. If you would like to opt out of accepting cookies altogether, you can generally set your browser to not accept cookies or to notify you when you are sent a cookie, giving you the chance to decide whether or not to accept it. However, certain features of the Site or our services may not work if you delete or disable cookies.

We use pixel tags (also called Web beacons or "clear" gifs) on our Site. They help Us analyze what our clients like to do on our Site and the effectiveness of our features and advertising. They can also help Us customize your browsing and shopping experience. We may use information collected through pixel tags or tracked links in combination with your Personally Identifiable Information. We may also combine Personally Identifiable Information you provide to Us with other personal information (such as demographic information). We often work with other companies to help Us track, collect and analyze this information but they are prohibited from using this information for any other purpose.

We may also work with advertising partners (like Google and Mediaforge) that use cookies, pixel tags and other tracking technologies to serve advertisements on behalf of their retail clients, including Us, across the Internet, including to you after you have visited our Site. These advertising partners may change from time to time. These advertising partners engage in remarketing, online behavioral advertising and ad delivery and reporting. With respect to Us, these advertising partners may collect anonymous information about your browser as it makes visits to websites across the Internet (including our Sites) and your interaction with our advertising and e-mail communications. This anonymous information may also be used to tailor advertising for you and others elsewhere on the Internet. We will have access to the information collected by these advertising partners and We can then use it in combination with Personally Identifiable Information provided by you to Us to enhance your experience on our Site. We will not share that Personally Identifiable Information with these advertising partners. If you would like more information about this practice or would like to know your choices about not having your information used by these companies, please visit http://www.networkadvertising.org/choices/.

Access to Your Information by Third Parties:

Whenever We permit a third party to access Personally Identifiable Information, commercially appropriate procedures will be followed to help ensure that such information is used only for authorized purposes and by authorized persons in a manner consistent with the choices you have made under this Privacy Policy, and that the security, integrity, and privacy of the information is maintained. From time to time, We may share your information with outside third party service providers authorized to use this information solely to perform services on our behalf. We may also share aggregate information about our customers with advertisers and marketing partners. This information does not identify individual users or use Personally Identifiable Information. In certain limited circumstances We may disclose Personally Identifiable Information and other information when We believe it is necessary to identify, contact, or bring legal action against persons or entities in order to protect Us or our customers or when We believe that the law or legal process requires such disclosure.

Any personal information that you include in any content submitted by you when using our interactive services (including photographs or other user generated content) or through Third Party Sites will be displayed on our Site, so please consider this before submitting any such content. Please don't submit any information that you don't want the whole world to know!

We do not currently sell or license personal information to unaffiliated third parties. Before selling or licensing your Personally Identifiable Information, We will post a notice in this Privacy Policy and on the home page of the Site. However, We may share Personally Identifiable Information and other information with our parent company, Sephora USA, Inc. Personally Identifiable Information may be transferred as part of any merger, acquisition or sale of company assets, as well as in the unlikely event of an insolvency, bankruptcy, or receivership in which Personally Identifiable Information would be transferred to another entity.

CHILDREN’S PRIVACY STATEMENT

We comply with the Children's Online Privacy Protection Act of 1998. If you are under the age of 13, you can look at our Site, but you cannot use any service on our Site that asks for personal information and you cannot use Social Log-In. Our Site is not designed for children. We do not wish to collect any information from children under 13. If We become aware that we have inadvertently received Personally Identifiable Information from a child under the age of 13, We will delete such information from our records. This policy is designed to protect children. Federal law requires Us to take special steps to safeguard children's privacy.

SOCIAL COMMERCE AND OTHER THIRD PARTIES

We work with trusted third parties, including social network sites like Facebook and Twitter, and with application developers who specialize in social commerce so We can connect to your social networks and so you can use Social Sign-In. Other social networks We may use include Pinterest, Instagram and YouTube. All of these companies operate Third Party Sites. We may provide access to our Site by third parties and business partners so We can generate interest in our products among members of your social networks and to allow you to share product interests with friends in your network.

The use of any features made available to you on our Site by a third party may result in information being collected or shared about you by Us or by the third party. Information collected or shared through any such third party features is considered "public information" by Us because the Third Party Sites made it publicly available. If you do not want Us to be able to access information about you from Third Party Sites, you must instruct Third Party Sites not to share the information. We cannot control how your data is collected, stored, used or shared by Third Party Sites or to whom it is disclosed. Please be sure to review the privacy policies and privacy settings on your social networking sites to make sure you understand the information they are sharing. If you do not want a Third Party Site to share information about you, you must contact that site and determine whether it gives you the opportunity to opt out of sharing such information. We are not responsible for how these third parties may use information collected from or about you. However, We do identify any areas on our Site where third parties share information about you.

QUESTIONS AND COMMENTS?

This Privacy Policy has been developed out of respect for the privacy preferences and choices of customers of and visitors to our Site. We have established procedures to ensure that reasonable effort is made to address your concerns. Questions or comments may be directed to:

information@formulax.com or

Formula X

Privacy

c/o Kendo Holdings Inc.

525 Market Street, 32nd Floor

San Francisco, CA 94105

YOUR CALIFORNIA PRIVACY RIGHTS

Pursuant to Section 1798.83 of the California Civil Code, residents of California can obtain certain information about the types of personal information that companies with whom they have an established business relationship have shared with third parties for direct marketing purposes during the preceding calendar year. In particular, the law provides that companies must inform consumers about the categories of personal information that have been shared with third parties, the names and addresses of those third parties, and examples of the types of services or products marketed by those third parties. To request a copy of the information disclosure provided by Kendo Holdings, Inc. pursuant to Section 1798.83 of the California Civil Code, please contact us via email or at the address stated above. Please allow 30 days for a response.